A Communication Plan Finally Meets Its Audience

Accra, Ghana

The Tree Crops Development Authority signed a memorandum of understanding with the Ghana Broadcasting Corporation on Tuesday 4^th Augst 2026, opening national television, radio and digital platforms in 27 Ghanaian languages to the Authority’s mandate, programmes and regulatory requirements.

For GPSCP II, it is a good day to watch a document become a broadcast schedule.

The GPSCP II Programme worked alongside TCDA on the Communication Strategy and Communication Manual that underpin Tuesday’s agreement, and then on the roadmap that turned them into a delivery plan. That roadmap identified two routes to stakeholders the Authority was not reaching: national broadcast media, and direct engagement in the growing districts themselves. The GBC partnership opens the first. A nationwide stakeholder engagement programme, developed with the same team, follows.

The distinction matters for Ghana’s six priority tree crops – cashew, coconut, oil palm, mango, rubber and shea. A farmer in Jaman South and an exporter in Tema need the same regulatory information and rarely receive it through the same channel.

At the signing, TCDA Chief Executive Dr Andy Osei Okrah said the memorandum represents the practical implementation of the Authority’s Communication Strategy, noting that many Ghanaians remain unaware of TCDA’s mandate and of the opportunities inside the tree crop industry. GBC Director-General Professor Amin Alhassan described the agreement as two public institutions accepting a shared responsibility to make national agricultural policy legible to the people it governs.

The reasoning behind the Programme’s involvement is a competitiveness one. A regulator whose standards and support schemes are unknown across much of the value chain cannot apply them evenly, and processors cannot meet export requirements they have never been told about. Communication capacity, on that reading, is infrastructure.

GPSCP II is a bilateral initiative of the Swiss State Secretariat for Economic Affairs (SECO) and the Government of Ghana, implemented by NIRAS International Consulting and Proforest. The Programme financed the development of TCDA’s Communication Strategy and Manual and is supporting both phases of their implementation.

GBC’s report on the signing: https://www.gbcghanaonline.com/general/tcda-partners/2026/